Hide N' Kill

Hide n' Kill is a beer packaging design that parodies that of Heineken. Reusing the star motif to resemble my family heritage from Vietnam, keeping the green color but using Jungle motifs to resolidify the racist term that south east asians are "jungle people" and changing a typical beer bottle design to resemble that of a woman all work in combination to touch issues that asian americans and women face alike. In recent years the hate towards asians have sky-rocketed due to COVID-19. Its here that we saw asian women being targeted and killed for simply existing and being the icons of people's sexual desires. Hide n' Kill highlights the countless numbers of rape, murders, and stereotypes that asian women have faced all while representing itself in the form of alcohol. Drinking from the bottle and thus taking from the womanly figure presented in front of you.